Creation of Promotional Content Usable as Paid Advertisement or Social Posts
Here at Media Pillars, we go to great lengths to create unique promotional content for use on your website, social media, Google Business and YouTube. Videos, GIFs and the use of animations in story posts generate huge engagement and convert into quality traffic. Here are some examples of what we have created for other clients.
Below is a playlist with a number of different video promotional videos we have made.
Promotional content does what its name suggests. It’s meant to promote your products, services or whatever else you have to offer the market. Think of it as a form of advertising: you want to generate interest and keep current users interested in your product.
To which, the uninitiated would go – why not write promotional content all the time? It seems like a pretty great way to push your strategy to its limits. If you’ve ever been on the receiving end of such marketing strategies, however, you know how annoying it can be.
Like any relationship – in this case, you and your customers – things have to be mixed up a little if you want them to remain interesting.
Creating Promotional Content for Paid Ads and Social Posts
Creating promotional content for paid ads and social media posts is an important part of any digital marketing strategy. By creating engaging and creative content, businesses can generate leads, build brand awareness, and drive website traffic. Here are some tips on how to create promotional content usable as paid advertisement or social posts:
Research Your Audience
Prior to creating any type of content you need to research your audience in order to understand who you’re trying to target. This will help ensure that you’re creating content that resonates with them and drives the desired results. It’s also a good idea to look into industry trends as well as what other companies are doing in order to stay competitive.
Use Visual Imagery
Visual imagery can be a powerful tool for attracting attention and engaging potential customers – so it’s important to make sure that your images are high quality, relevant, and captivating. Photos, videos, infographics etc… all have the potential to draw attention from users so it’s best practice to use visuals wherever possible.
Keep Copy Short & Sweet
When it comes to copywriting for promotional content, it’s best practice to keep it concise – something that can be digested quickly by readers without having too much text. Try incorporating bullet points or breaking up paragraphs into shorter sentences whenever possible in order to keep people engaged while still conveying your message effectively!
Tell a Story
Finally, storytelling is a key component of effective marketing campaigns – so try and create content that tells a story rather than just listing out facts or features about your products/services. Stories have the power not only to engage viewers but also move them emotionally which makes them more likely take action and actually purchase something from you!
Different Types of Promotional Content and How to Create Them
Creating effective promotional content is an essential part of any marketing strategy. But not all types of content are the same – each has its own purpose and requires its own approach when it comes to creation. Here’s a look at some of the different types of promotional content and how to create them:
Social Media Posts
Social media posts are short, usually just a few sentences, and should be used for quick updates about your products/services as well as engaging with followers by promoting user generated content or asking questions. Keep these posts focused on visuals (photos, videos etc…) in order to draw attention.
Blog Posts
Blog posts can be more lengthy than social media posts, usually around 500-1000 words depending on the topic. These serve as helpful resources where you can offer valuable information related to your industry while linking back to your products/services which helps with SEO rankings. When creating blog posts make sure they’re well researched, informative and engaging!
Videos
Videos are quickly becoming one of the most popular forms of content due to their ability to effectively communicate messages in an entertaining way. Whether it’s a tutorial video or a funny commercial, videos can be great for building trust, conveying complex concepts in simpler terms or just providing entertainment value!
Infographics
Infographics are another visual form of content that combines data with images in order to convey information in an easily digestible manner. They’re great for displaying statistical data about your industry or company as well as tracking KPIs over time – helping potential customers see why choosing your product/service would be beneficial for them!