Social algorithms are designed to stop the reach of spam-like postings. Many have the timing of posts that trigger decreasing or increasing the reach of said post. For example, if a social account has not posted in a long time their next post will have an increased reach when they do post. Multiple posts within a short timeframe will trigger those posts to have decreased reach.
Engagement on a social page changes the algorithms for that page’s posts. If your social account has enough social engagement multiple posts within a short time will continue to receive good reach. Social engagement includes people liking, sharing & commenting. The more engagement on all posts gives you a unique advantage against spam algorithms so great content is the key.
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