Internet Presence Consulting regarding WordPress the most versatile and used software today for the development of business websites.
Get consulting on how to edit, change, develop and master everything that WordPress has to offer. We will personally teach you or a member of your staff everything needed to properly maintain and develop your WordPress website. And, we’re always available to assist if you run into a snag along the way.
Internet Presence Consulting for the creation, claiming and ongoing optimization of your Google Business account.
You Google Business account along with your website are the 2 most important factors in your online presence. They are the 2 main tools for getting found online and having them perform correctly are crucial. Just having access to your Google Business is not enough, not even close. Allow us to teach you or your staff on proper management of your Google Business account. This does not take long to teach but the information is critical.
Internet Presence Consulting regarding your Google Reviews. How to get them, respond to them and report them if needed.
Google reviews can make or break your business. Now days everyone is checking your reviews before doing business with you and if your not managing those, responding to them and constantly trying to get more of them, there is a lot of room for improvement. We will teach you or a staff member of yours how to properly manage your business’ Google reviews. Again this does not take long but if you do not know, what you do not know then this could be hurting your business.
Internet Presence Consulting regarding Google Analytics. This is where you will go for all your statistics like how many visitors you had, what devices did they use, how did they find you and so much more.
Google Analytics is the driving force of critical information on what is working and what is not. Knowing how to find and review the critical statistics is important for making continued decisions on your websites design, navigation and content. This is a very in depth and time consuming consulting but if you or one of your employees knows how to analyze this information it will dramatically increase the effectiveness of your website conversions.
Internet Presence Consulting regarding Google Search Console is important for knowing how your website is performing in regards to speed and keyword rankings.
Google Search Console will inform you of in depth performance reporting. It shows vital speed statistics for different devices as well as keyword and key phrase rankings in search engines. It also keeps a running history so you can identify what is moving up and down in rankings. notifications for multiple key factors allows you to always stay informed by Google in the event of errors. This is the main tool used for developing an SEO strategy which changes weekly based on data in these reports.
Content creation is the term for creating textual and visual content for use on your website, social media, and Google.
Media Pillars can provide you with all the knowledge you or your staff will need to quickly create content. Have you sat down at your computer before with a blank screen wondering what to type or create? There are clear and useful tools that provide you with everything you will need to know to speed this up. From picking the topic to creating the graphic or video that goes along with it. Getting found online and converting that into sales has everything to do with constantly creating content.
You or one of your employees no longer need to be a graphic designer to make incredible designs for your website and social posting.
Media Pillars will consult you and/or your staff on how to use easily accessible online tools for graphic design. Many tools have a template you simply need to edit so it properly represents your desired busyness messages. Visually stimulating graphics will increase the time visitors stay on your website and increase the odds of engagement on social platforms. Unique to your business graphics can also dramatically increase the creditability and professional appearance of your business.
You or one of your employees no longer need to be a graphic designer to make incredible designs for your website and social posting.
Media Pillars will consult you and/or your staff on how to use easily accessible online tools for graphic design. Many tools have a template you simply need to edit so it properly represents your desired busyness messages. Visually stimulating graphics will increase the time visitors stay on your website and increase the odds of engagement on social platforms. Unique to your business graphics can also dramatically increase the creditability and professional appearance of your business.
Now, this is where things get deep. Knowing the basics of search engine optimization alone will give you all the knowledge you need when doing everything else mentioned above.
We will teach and make available our expertise long-term for you and your staff for your search engine optimization strategies and deployment of those strategies. The basics can be taught rather quickly but the impact of your optimization changes from day to day and it needs to. Looking at the in-depth statistics of your website performance allows for a clear path for improvement to be determined. You engage those strategies and then watch what Google does. Looking again a few days later the data lays out a more defined path to success. We will teach what to look at, and how to develop a strategy based on data. Knowledge in this dictates everything else you do.
Typically referred to as CRM, your Customer relationship management software will be what allows you to maintain an ever growing digital database of customers and potential customers to marketing to long term.
We will analysis your business and help you find the perfect software for your specific market. Then Media Pillars will help you integrate that software and set up multiple automated processes that will save you and your staff time in constantly staying in touch with your growing digital list of customers and potential customers. How aggressive you decide is up to you, but being knowledgeable in how to look at the performance statistics will give you all the information you need on determining if you need to increase or decrease your aggressiveness strategy. This is all about automation & triggers based on user actions. This is marketing & follow up.