Page load time is the time it takes to download and display the entire content of a web page in the browser window (measured in seconds).
Page load time is a key performance metric for any website to help ensure a positive user experience and customer retention. Additionally, it’s been shown to influence a site’s search engine rankings.
Web page load time begins when a site visitor first initiates a request and stops when the page’s entire content is displayed within their browser. In that time the following steps occur:
With so many sites at their fingertips, today’s online shoppers don’t have to suffer slow websites. If one of your pages doesn’t appear lightning-fast, your customer will move on to speedier online stores-and rather than converting those clicks into sales, you’ll have delivered a bad customer experience instead.
In fact, a one-second delay in page load time has been shown to cause a 7 percent loss in conversion and 11 percent fewer page views. For an online store earning $50,000 a day, that one-second delay adds up to more than $1 million in lost sales each year (1).
In its simplest terms, page load time is the average amount of time it takes for a page to show up on your screen. It’s calculated from initiation (when you click on a page link or type in a Web address) to completion (when the page is fully loaded in the browser). Usually measured in seconds, page load time is made up of two different parts:
The same Web page can easily have different page load times in different browsers (e.g. Safari vs. Internet Explorer), on different platforms (e.g. mobile vs. desktop), and in different locations. If your site is served by one data center in the U.S. but you sell to customers in Australia and the U.K., for instance, those international shoppers are likely to experience much lengthier load times. But if your site’s static assets are copied onto different data centers around the world, the page will pull from the data center that’s closest to where your shoppers are. That can drastically speed up page load times.
Different pages on the same site can also have radically different load times, because of developer decisions like richer design elements, beefier functionality, and more content on a page. There are several online tools for determining average page load times, meaning it’s possible for your Web development team to focus on streamlining your slowest-loading pages first.
In website monitoring, response time is calculated as the total time taken to resolve the DNS, complete the TCP hand-shake, negotiate an SSL handshake (for HTTPS) and download the full HTML output from the server. However, it does not include getting the images and other resources that are loaded within the HTML page.
The “stopwatch” begins when a user makes a request and ends when the entire content of the page is displayed on the requesting browser. Below is a typical request-response cycle with various steps that contribute to page load time:
Websites and web services that load quickly have better engagement and conversation rates. In fact, revenue depends on having pages that load fast. Here are a few case studies that prove this:
Resources: https://blog.stackpath.com/page-load-time/
In recent years, social media platforms have undergone significant changes in their algorithms, making it…
In today’s digital landscape, the strategy of maintaining a simple one-page website complemented by a…
In the digital age, a strong online presence is crucial for the success of any…
Tired of Your WordPress Website Not Sending Emails? Many website owners rely on their WordPress…
Discover the optimal posting frequency for successful social media management in our blog 'How Often…
At Media Pillars, we're thrilled to share some exciting news that's bound to ignite your…