Search Engine Optimization Services
Bring more traffic and conversions to your website with search engine optimization.
Our SEO (Search Engine Optimization) Process
Our 5 step SEO process ensures that your business gets the most out of our services.
Discover Opportunities
Learn about the client’s business, website, and competitors to provide a clear strategy for achieving your goals.
- Research the entire online presence to establish a baseline to compare results against later.
- Trending keyword reports tell us what people are searching for in your market.
- Compare trending search terms and competitors ranked keywords against your ranking keywords to identify areas of opportunity.
- Local search SEO vs global or Country SEO
Strategy
Based on what opportunities we discover we develop an exclusive plan specific to your company and goals.
- Integrate keywords indentified into content, titles, and page descriptions.
- Use focused textual links to pages with the use of focused keywords.
- Ensure social media pages, posts and tags match the focused target market and what they search so they match website focused keywords.
- Develop plan for content creation to be used on social media and website.
- Ensure all Google best practices are followed to the letter
- Educate and explain in depth to client the strategy and timeline expected results so expectations are clear.
On-site Optimization
The content you see and do not see has a big impact on the success of that pages SEO reach.
- Page titles, paragraph content and media
- Menu linking & onsite internal links
- Page load speeds
- Page descriptions and keyword density
Content Marketing
New content, updated content and linking to that content from social media and Google Business is the focus here.
- Constantly publishing or updating new content on your website.
- Matching that content on social media and linking to the coresponding page on your website.
- Background data attached to photos and videos that shows search engines it is content related to the pages textual information.
Analysis and Reporting
Constant evaluation of website performance. Reporting to client all data gathered by week or month. This data shows success or failure and it is undeniable.
- Google Analytics – Traffic
- Google Search Console – Keyword Performance
- Social Media Insights – Reach, Followers and Engagement
- Google Business Insights – Calls, Directions and Reviews
Local Geographical Location Optimization
There are a variety of methods of targeting local geographical locations for specific keywords. This strategy is extremely important for getting found outside of your immediate geographical location.
For example, you may have a business that operates out of Colonie, NY but you want to show up in search engines for Albany, Saratoga Springs, and north into Lake George and Queensbury, NY.
By default since you are located in Colonie, NY your Google Business listing will generate traffic in that area, but how do you show up in search engines for people in those other locations? It is simple, you need advanced SEO work done to create very targeted pages on your website. You also need to optimize your social media and Google Business profiles.
All these advanced tactics send a signal to Google and other search engines that you should be an option for your services or products in these other locations. We know how to do this and we are very good at it. The company that does this in your market will easily be getting the majority of your target market. It can be you, don’t allow someone else to dominate in search results.
Drive Traffic to Your Website with Good Search Engine Optimization Strategies
Bring more traffic to your website, convert more of that traffic and enjoy a big return on your investment when you hire Media Pillars Search Engine Optimization Services!
We dramatically increase the traffic to your website and concentrate on converting that traffic with focused calls to action.
➡️Online Reputation Management
➡️Rely on an experienced and knowledgeable team
➡️Save time and money
➡️Connect with pre-qualified customers
Investing into search engine optimization means getting found!
For immediate assistance and to get any questions answered contact Frank at: (518) 588-4012 or Frank@MediaPillars.com
The Key to Successful Search Engine Optimization
There are a lot of little things that the average business owner simply does not realize when it comes to doing SEO. The little details count a great deal! For those who want a bit of insight on what to look at, if your going to try things on your own, we’ve put together a list of items for you to have on your radar.
- Google Business account must be claimed, optimized, and posted weekly linking to a variety of pages on your website.
- Social media platforms need to be optimized and posted weekly with some posts linking to a variety of pages on your website. Remember, always use the exact URL when it comes to HTTP://, HTTPS://, www, etc.
- All pages of your website need an H1 – also use proper and regular follow-up H2, H3, etc.
- Images need alt text and should always be the exact size in which they will be displayed.
- Internal linking is important. If you have a page about a topic, make sure everywhere that descriptive word links to that page. These should be the main pages of the website.
- Pages with 300+ words will rank better.
- Constantly add, edit and create content. A non-active website will undoubtedly drop or never rise in rankings. Constantly producing content and using it on your website, social media, and Google Business will drive more traffic than you can imagine.
- Do not use duplicate titles and/or descriptions – every page needs its unique title and description.
- Remember, the longer visitors stay on your website once they get there, the better your rankings will be, so capture their attention as fast as possible.
- Speed matters, displaying correctly on all devices matters & creating good content matters.
Search Engine Optimization Consulting Service
Don’t want to pay for SEO services, but would love some consulting to get you on the right track. Media Pillars provides great SEO consulting services at your request.
We will do a full SEO audit of your online presence and then meet with you via video chat to give you a very specific strategy and how-to list to do it yourself.
SEO (Search Engine Optimization) Pricing
What is Localized SEO (search engine optimization)?
Localized SEO refers to the optimization of a website and its content for a specific geographic location. This type of SEO targets users who are searching for products or services in a particular area, such as a city or neighborhood. The goal of localized SEO is to increase the visibility and relevance of a website for local search queries, resulting in more traffic and leads from people in the target location.
Localized SEO involves a combination of on-page and off-page optimization tactics, including:
- Optimizing website content with local keywords and phrases
- Creating local business listings on directories such as Google My Business
- Building local backlinks from other websites in the target area
- Ensuring accurate NAP (Name, Address, Phone Number) information on the website and business listings
- Encouraging customers to leave local reviews
By focusing on localized SEO, businesses can improve their visibility in local search results and attract more customers from their target location.
How Do I Execute Local SEO Strategy
Here are some steps to execute a local SEO strategy:
- Research keywords: Start by researching keywords that are relevant to your business and target location. Use tools like Google Keyword Planner to identify keywords with high search volume and low competition.
- Optimize your website: Optimize your website for local keywords, including your business name, address, and phone number (NAP). Make sure this information is accurate and consistent across your website and other online profiles.
- Create a Google My Business listing: Set up a Google My Business listing for your business. This will allow you to provide accurate information about your business, including your hours, services, and location.
- Build local citations: Build local citations by creating business listings on directories such as Yelp, Yellow Pages, and TripAdvisor. This will help improve your visibility in local search results and provide additional information about your business to potential customers.
- Encourage reviews: Encourage customers to leave reviews on your Google My Business listing, as well as other review sites. Positive reviews can improve your visibility in local search results and increase trust and credibility with potential customers.
- Engage with customers on social media: Use social media platforms, such as Facebook and Instagram, to engage with customers and promote your business. Consider offering exclusive promotions or discounts to followers to encourage them to visit your business.
- Monitor and track your results: Regularly monitor your local SEO efforts and track your results using tools like Google Analytics. This will help you identify areas for improvement and adjust your strategy as needed.
By following these steps, you can create a comprehensive local SEO strategy and improve your visibility in local search results.
Why is Localized SEO Important?
Localized SEO is important for several reasons:
- Targeted Traffic: By targeting specific geographic locations, businesses can reach a highly-targeted audience of people who are more likely to be interested in their products or services.
- Increased Visibility: Optimizing a website for a specific location can improve its visibility in local search results, making it easier for potential customers to find the business online.
- Competitive Advantage: Many businesses may not be optimizing their websites for local search, which can provide a competitive advantage to those that do.
- Better User Experience: Localized SEO can provide a better user experience for customers, as they can find relevant information about a business’s products and services, including its location and contact information, more easily.
- Higher Conversion Rates: By providing a more relevant and personalized experience, businesses can increase the chances of converting local visitors into customers.
In short, localized SEO can help businesses reach more potential customers, increase their visibility in local search results, and improve the overall user experience for their target audience.
Is Optimizing Google Business a Part of a Good SEO Strategy?
Yes, optimizing your Google My Business (GMB) listing is an important part of a good SEO strategy. Here’s why:
- Local Pack Rankings: Google My Business can help businesses rank in the local pack, which is the map-based search results that appear at the top of the search page for local searches.
- Increased Visibility: GMB can help increase a business’s visibility in local search results by providing additional information about the business, including its location, hours, services, and customer reviews.
- Credibility and Trust: A well-optimized GMB listing can improve a business’s credibility and trust with potential customers. This can be especially important for businesses with a physical location, as customers are more likely to visit a business that they trust.
- Insights and Analytics: GMB provides insights and analytics about how customers are finding and interacting with your business. This information can help businesses make informed decisions about their local SEO efforts.
In conclusion, optimizing your Google My Business listing is a crucial part of a good SEO strategy, as it can help businesses reach more potential customers, increase their visibility in local search results, and improve their credibility and trust with potential customers.
How Much Does It Cost to Have SEO Done?
The cost of SEO can vary depending on several factors, including the size and complexity of a website, the competitiveness of the target market, and the services included in the SEO package.
- Hourly Rate: Some SEO consultants and agencies charge an hourly rate, which can range from $50 to $200 or more per hour. This is a good option for businesses that only need a small amount of work done or for those that are on a tight budget.
- Project-Based: Other SEO providers offer project-based pricing, which is a flat fee for a specific set of services. This type of pricing can range from a few thousand dollars for a small, local business to tens of thousands of dollars for a larger, more complex website.
- Monthly Retainer: Some SEO providers offer ongoing monthly retainers, which can range from a few hundred to several thousand dollars per month. This type of pricing is best for businesses that need ongoing SEO support and want to maintain a high level of visibility in search results.
It’s important to note that SEO is an ongoing process, and results may not be immediate. A good SEO strategy should focus on the long-term, and businesses should be prepared to invest in their SEO efforts over time.
In conclusion, the cost of SEO can vary widely, and it’s important for businesses to find a provider that fits their budget and meets their needs. It’s also important to keep in mind that investing in a high-quality SEO strategy can pay off in the long run by helping businesses reach more potential customers and improve their visibility in search results.
How Fast Can I Expect Result Once I Hire an SEO Service?
The speed of SEO results can vary widely depending on several factors, including the current state of a website, the competitiveness of the target market, and the quality of the SEO services being provided.
- Short-Term vs Long-Term: SEO is a long-term strategy, and results may not be immediate. It’s important to have realistic expectations and be prepared to invest in SEO over time in order to see the best results.
- Low-Hanging Fruit: In some cases, quick improvements can be made to a website by fixing technical issues or optimizing existing content. These short-term improvements can provide a boost in visibility and help lay the foundation for long-term success.
- Competition: The level of competition in a target market can greatly impact the speed of SEO results. If there are many established websites and businesses competing for the same keywords, it can take longer to achieve high visibility in search results.
- Quality of Services: The quality of SEO services being provided can also impact the speed of results. A well-designed and executed SEO strategy can help a website make more progress more quickly, while a poorly executed strategy can result in slow or limited progress.
In conclusion, the speed of SEO results can vary widely and is dependent on several factors. It’s important for businesses to have realistic expectations and understand that SEO is a long-term strategy that requires time, effort, and investment to achieve the best results.
What Kind of Information or Content Will I Be Expected to Provide When I hire a Company for SEO?
When you hire a company for SEO services, you may be expected to provide the following information and content:
- Business Information: The company will need basic information about your business, including your name, address, phone number, and website.
- Target Audience: Information about your target audience, including demographic information and the needs and interests of your customers, can help the SEO company tailor their strategy to meet your business goals.
- Competitors: Information about your competitors, including their websites, target audiences, and online presence, can help the SEO company understand the competitive landscape and tailor their strategy accordingly.
- Keywords: Information about the keywords you want to target, including the main keywords and long-tail keywords you want to rank for in search results.
- Website Content: Access to your website’s content, including text, images, videos, and other media. The SEO company may need to update or optimize this content in order to improve your website’s visibility in search results.
- Website Analytics: Access to your website’s analytics data, including traffic, bounce rates, and other metrics, can help the SEO company understand the performance of your website and identify areas for improvement.
- Marketing Materials: Access to your marketing materials, including brochures, flyers, and other promotional materials, can help the SEO company understand your brand and messaging, and ensure that these materials are consistent with your online presence.
In conclusion, the information and content you provide to an SEO company will depend on the specific services you are requesting and the goals you have for your website. The more information you can provide, the better equipped the SEO company will be to develop a customized and effective strategy for your business.
What Kind of ROI Should I expect from SEO (search engine optimization)?
The return on investment (ROI) from SEO can vary widely depending on several factors, including the size of your business, the competitiveness of your target market, and the quality of the SEO services being provided. Here are some of the factors that can impact your SEO ROI:
- Website Quality: The quality of your website can impact the speed and efficiency of your SEO efforts. A well-designed and user-friendly website can help improve visibility in search results and drive more traffic to your site.
- Target Market: The competitiveness of your target market can impact the speed and level of your SEO results. If there are many established websites and businesses competing for the same keywords, it can take longer to achieve high visibility in search results.
- SEO Services: The quality of the SEO services being provided can also impact the ROI of your SEO efforts. A well-designed and executed SEO strategy can help a website make more progress more quickly, while a poorly executed strategy can result in slow or limited progress.
- Marketing Efforts: Your overall marketing efforts, including your online and offline presence, can also impact the ROI of your SEO efforts. A comprehensive and integrated marketing strategy can help amplify the results of your SEO efforts and drive more traffic and conversions.
It’s difficult to estimate a specific ROI for SEO, as results can vary widely. However, a well-executed SEO strategy can provide a positive return on investment over time, helping to drive more traffic and conversions to your website, and increase your online visibility and credibility.
Calls to Action Part of SEO (search engine optimization)
Yes, calls to action (CTAs) are an important part of an effective SEO strategy. CTAs are elements on a website that encourage visitors to take a specific action, such as filling out a form, making a purchase, or subscribing to a newsletter.
Having clear and compelling CTAs on a website can help improve its overall user experience and encourage visitors to take actions that align with the website’s goals. This, in turn, can lead to increased conversions, higher engagement rates, and improved return on investment (ROI).
In addition, having clear and compelling CTAs can also help to improve the website’s overall relevancy and credibility in the eyes of search engines, as well as its ability to provide a positive user experience.
So, incorporating effective CTAs into your website design and content is an important part of an overall SEO strategy, as it can help drive more traffic and conversions to your site, and ultimately help improve your website’s search engine ranking.