You might think big businesses have it easy when it comes to SEO. Sure, they have some natural advantages — resources, budget, brand recognition, domain authority, brand associations, but when it comes to SEO natural advantages just aren’t enough. Good runners don’t win races with natural ability, they still need to put time and effort into training.
Probablemente piense que las grandes empresas lo tienen muy fácil. Tienen todos los recursos del mundo, personas con experiencia en todos los puestos importantes, una marca establecida y una ventaja competitiva. ¿Por qué necesitarían los grandes conglomerados el SEO?
Appreciate the value of SEO
Firstly, if you hold a managerial position in a big corporation, you must understand that SEO is incredibly important to your digital operations. There is a view that SEO requires very little effort and resources. However, if you want to see real improvement in your organic search performance, you’ll need to be putting some time into your SEO projects. This could involve establishing a specialist SEO team within your marketing department, ensuring that your SEO projects get the time and focus they deserve to be successful.
Strong, clear goals
To better our chances of triumph, it’s a good idea to start with a plan, and write it down.
Be clear and specific with what you want to achieve. Don’t just say you want to get fit or healthy, say you want to run a mile in 6 minutes, say you want to lose 10 pounds. Make it a clear goal that you can measure.
Break the goal down into steps. Have smaller goals to reach throughout the year, and reward yourself with something when you reach them.
Track your progress. We feel good about ourselves when can see our improvements. There’s plenty of great apps out there in which you can do this, I recommend Lift.
Like any type of business, your marketing strategies need to be set in accordance to clear goals. This can be applied to how your company uses SEO. For a large company, setting clear goals is central along with keeping the stakeholders in the loop. Public companies have a significant amount of stakeholders that they must answer to when making business decisions. Ensuring that stakeholders are on board with any prospective SEO projects is critical to its success.
Exploit the brand name
One thing that big companies should be using is their brand name and recognition to appeal to customers. As a result, a valuable brand name and its associations should feature in SEO content, like keyword phrases. There is a reason why large companies get where they are, and often times, a strong brand name with a healthy amount of loyalty is one of the key reasons for such success.
Acknowledge your weaknesses, and take note of any setbacks. If you know when you’re likely to trip up then you can prepare yourself in advance, or avoid it altogether.
Be accountable, and get a friend to make sure you follow through. When you don’t go for your weekly run, or you indulge in that chocolate cake, set consequences–donations to a charity work well, try creating a commitment contract on StickK.
Make sure you have fun. If you’re enjoying the ride, that long road to a new you will fly past, and you’re far less likely to give up.
Write high-quality content for local markets
This is something the big companies must be doing. If you want your company to succeed at SEO, your content needs to be high quality and engaging. More importantly, the content needs to be relevant with the search query, since this is how Google’s algorithm works; it ranks the most relevant and quality content more highly. This involves including high-domain authority links and relevant keywords that actually resonate with specific markets. Naturally, you can’t use the same back linking articles in a variety of different countries because of cultural and language differences.
What’s better, with repeated success in achieving your goals, the plan you have in place and the method you use to reach them can form a habit. Each new challenge you succeed in will make the next one even easier. The thrill and rush of success never wears off, instead, with each accomplishment you’ll only increase your appetite for more new and exciting challenges.