Google My Business is a free tool created by Google to help businesses to rank high on the Internet and attract customers.
This tool allows physical stores and businesses to stand out on Google searches. These businesses will show up in the first results without even having a website.
The local results that are shown when you are searching on Google, are the result of business listings created on Google My Business by users like you.
On the right-hand side of search results, Google displays a local business listing called Google My Business to show specific business information. These listings appear when Google assumes that a searcher is looking for a particular business name. Googly My Business, or GMB, is more important than ever. This convenient feature gives searchers access to important business information right away – without having to leave Google search. The section will provide access and links to important information about your business, such as a link to the website, business directions, hours of operation, etc… Here’s an example of what you might see below.
That’s not all. Google My Business information is used to populate information in Google Maps. This is even more important as this is where you might attract NEW business. By ensuring that your business information is up to date, you stand a much better chance at showing up in the local search results.
Today 3 out of 4 shoppers search online when they want to find a business, and 7 out of 10 made a purchase from a business they found using a search engine. By listing themselves on Google, businesses can appear right when people search for products or services they offer, allowing interested customers to learn more or get in touch with them.
You must verify your business listing to manage your business information on Google Maps, Search, and other Google properties. The verification process helps ensure that your business information is accurate and that only you, the business owner or manager, has access to it. Until you have completed verification, you have only limited access to edit the business information that appears on Google. Verified businesses are twice as likely to be considered reputable by users.
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