Google reviews are important because they can greatly influence a customer’s decision to engage with a business. Here are a few reasons why Google reviews are important:
- They increase visibility: Google reviews are prominently displayed on a business’s Google My Business listing, which appears at the top of search results for that business. This can increase visibility and attract more customers.
- They build trust: Positive reviews from customers can build trust with potential customers and make them more likely to engage with a business.
- They improve search ranking: Google reviews can help a business’s search ranking, as Google takes into account the number and quality of reviews when determining a business’s search ranking.
- They help with SEO: Reviews can help with SEO as they contain keywords relevant to a business. Google uses those keywords to understand what a business is about and how it can be helpful to the customer.
- They provide valuable feedback: Google reviews can provide valuable feedback on a business’s products or services, which can be used to improve and make changes to better serve customers.
It’s important to note that, Google reviews are not only important for visibility and SEO, but it also provides valuable feedback from customers, it’s also important to respond to the reviews (positive or negative) and show that the business cares about customer satisfaction.